Status And Thinking On Marketing Of Domestic Dancing Sports Industrialization

In this thesis,dancing sports industry is analyzed individually.In order to promote the development level of it,the dancing sports industry is compared with other sports industry.Is is found that the development of dancing sports industrialization is later and lower than other one.Therefore,the space left for the developing dancing sports industry is one of the biggest in sports industry,and needed to be concerned and accelerated to develop.We discuss and compare the status of abroad and domestic dancing sports industrialization marketing.We point out the shortage of marketing strategy in domestic dancing sports industrialization.We define the several important factors in sports marking.Then we seek the main factors which affects the dancing sports industry marketing by AHP.We divide factors in to different hierarchy.We design the questionnaire.We survey the exports,practitioners and customers.The data is analyzed and the most important factors which affects dancing sports marketing are found.Based on the results of AHP,we point out that the quality of the products should be promoted at first,in order to create higher brand value.Then the resources should be integrated with media.In order to firmly root the dancing sports in the masses,promotion should be got more concern.The concepts of 'happy sports' and 'lifetime sports' should be affirmed.We also suggest that company should value sustained effects in dancing sports marketing.Long-term brand can only be built by perseverance.