Motivation Theory And College Student's Ideological And Political Education

College students are very valuable human resources, and their ideological and political quality, directly relates to the party and the country's future and destiny, strengthen and improve college students' ideological and political education, and guide them to establish a correct world outlook, the outlook on life, the outlook on values, has a significant and profound strategic significance for the motherland and prosperity for national development. However, as the economic globalization, political multi-polarization degree of speeding up, people's social life has also undergone a complex and profound changes. These changes bring certain difficulties to college students' ideological and political education work.Motivation theory is an important theory of psychology, it reveals a fundamental human needs, behavior, and behavioral outcomes during the follow-up behavior of their role.we introduction it into the work of ideological and political education, on the basis of concept and content in its sorted out ,to extract some part for the ideological and political education from that,from the visual angle of the psychology ,combine with the practical problems of work of the current ideological and political education ,targeted to propose specific solutions. Extremely important theoretical and practical significance. The study of motivation theory to make up for past ideological and political education in the application of relatively brief and scattered defects, solve ideological and political education of college students today are facing real problems, so as to promote the ideological and political development of educational theory and practice Comprehensively improve the quality of students, play a certain role. This is where this innovation. It is based on the above, this article first of thinking on incentive theory of concepts and main content. And then explains from psychological perspective, analyzes the present college student ideological and political education's problems in China. Last of all , based on the current situation of college students' ideological and political education problems, apply the incentive theory to the college students' ideological and political education work, put forward concrete solutions.