The Brand Sport Events Development Of China In Post-Crisis Era

Since September 2008, the financial crisis has been devastating the global economy and spreading to all areas, so has the brand sport events . However, there is no molding work, theory published in this field. Meanwhile, through research we can clearly see that the brand sport events in China will usher in a golden opportunity for development after the crisis ,a buffer and an accumulation, which is called the post-crisis period .This paper first states the impact of the brand sport events from the domestic to the foreign caused by the financial crisis. Secondly, it analyzes the present situation of the brand sports events in China.And then sporting events for the brand in China and its "opportunities" are analyzed. Based on sports management, economics, sociology and other disciplines, grasping the necessity and feasibility of the"opportunities"as the core content , a special"opportunity",which has been created by this particular historical period, is disscussed with comprehensive, systematic study. Also on this basis, combined with China's national conditions and brand development in our sport now, the strategies of the brand sport events in China are put forward in the post -crisis era.