Analysis On The CBA League Blackguardly Word Of Field Spectator

With the development of China professional league, all levels of matches are increasing and the matches of the football, basketball and volleyball gradually becomes more professional. Consequently, the blackguardly words of spectators appear and form the disharmonious "note" and what's worse, this phenomenon gets increasingly fierce. Therefore, it becomes a problem that strategies should be taken to solve. Based on the literature, through observation and semi-structured interviews, study the home team's spectators of Shanxi Fenjiu, collect the material as full and accurate as possible. Take this for basis, analysis the collect blackguardly words by the content analysis, explore the content, classification, characteristics, the occurrence context and the causes, and try to construct a theoretical model of the conceptual framework of the occurrence of blackguardly words according to Collective Behavior Theory and ABC Theory. As the Qualitative Investigation for basis, as the material which collect by Qualitative Investigation, draw up "The Questionnaire of field Spectators", conduct investigation to the home team's spectators of Shanxi Fenjiu, to gain the spectators' real viewpoint.The result shows:1. The blackguardly words of spectators on the CBA league field is defined as:CBA league spectators use the words of local-style dirty or with the sex organs, sexuality, and (words involved with) the elders of callees, to abuse the callees in order to vent their anger that caused internal and external factors.2. Qualitative analysis shows:the blackguardly words of spectators on the CBA field could be classified into colloquialism, insult and humor satire, its characteristics arerascality, susceptibility, clustering, directivity and offensively. The factors that influence spectators' using blackguardly words includes stadium social environmental and the audiences themselves. This study comes to conclusion that the process of producing blackguardly words is a dynamic adaptability process in which audience make choices according to the context in various ideologies. That is audience makes linguistic choices according to internal and external reasons of the field environment and the individual different ideology, and it is a dynamic cognition process. Quantitative analysis shows:different professional spectator have differences on field real experiences and blackguardly causes, and different age groups of spectator have differences on field real experiences.3. The blackguardly words of spectators on the CBA league field is the representative of mania and unrest audience, it is a fleeting, unstable, short-term phenomenon influenced by "example" imitation and infected by the group. This is a collective irrational phenomenon of blind obedience of audience, which is also called the cluster behavior.So inspired by Yu and Gun's thoughts, this study follows the principle "Dredging is better than prevention and prevention is better than stopping up", and aims to propose the coping strategies of the blackguardly words from the operation and institutional level.