Research On Tourism Image Of Sport In Xinjiang

21st century is the era of age-related Image (add), "Image" competition will become the dominant form of market competition. Therefore, in sports tourism resources development planning process, sports tourism image plays an important role.The xinjiang uygur autonomous region contains the sports tourism resource is rich, but due to the lack of system and the remote region of xinjiang and utilization of sports tourism image design and spread the lack of work, make xinjiang sports tourism image not like other multi-national area as well known. Together with xinjiang uygur autonomous region of xinjiang tourism produce 7.5 events, causing the huge impact of xinjiang tourism generate tourism crisis.When the Chinese great exploitation in west and xinjiang tourism booming development in xinjiang "anniversary, bring about you of hejaab to" mysterious image slogan, begin to xinjiang sports tourism image research, through to xinjiang sports tourism image design, shape and propaganda work, can promote the xinjiang sports tourism brand awareness, highlighting the xinjiang minority nationality characteristic, deepen the xinjiang natural resources market reputation of image, and is the set, the tourist market of expanding play a crucial role.This article through the questionnaire survey forms, taking part in xinjiang tourism for the tourists to investigate object, to xinjiang sports tourism image in the tourists' recognition and evaluation is analyzed, and derived the following main conclusions:1. xinjiang influence the development of sports tourism resources of xinjiang sports tourism image. A single, general sports tourism form makes the tourists in sports tourism in xinjiang to its produce disappointment after, affect all the xinjiang sports tourism overall image.2. minority sports tourism image overall label is not clear .No fully in particular position to reflect specific background of traditional minority national sports culture, which will give the tourists in the ornamental and experience of the xinjiang minority nationality nationality and uniqueness of sports on the fuzzy feeling, brings certain on advertising also produced a certain difficulties.3. sports tourism talents lack of indirect impact of sports tourism image. Not enough professional business level will experience in design line and the experience of project is tourists effect, also can comfort in produce tourist safety hidden trouble. This will inevitably to xinjiang sports tourism image the reputation of the influence. 4. xinjiang sports tourism image promotion and does not reach the designated position5. sports tourism perceptive image and decision-making perception, satisfaction and recommend a positive correlation degreeThis paper based on the empirical study results, the xinjiang sports tourism image design and spread puts forward relevant Suggestions. Actively to xinjiang sports tourism image research, achieve on sports drive image, with image to promote tourism, tourist economy, promoting development, economic development, in order to promote prosperity in the final purpose of prosperity consolidate stability.