| The holding of large athletics game can drive the development of localeconomy, especially for the athletics industry, and will promote the construction and the development of the athletics basic structures and the public cultural facilities. But there are always several main abuse of the large-scale competition stadium. For example, the long construct time, the huge investment and slowly gain from it, the complicated management, the high expenses for maintaining.In addition, the facilities will inevitably appear natural aging with different degree by time is flying, and finally hardly satisfy the increasing needs of physical fit and public entertainment, including the demand of sport training and game,so it'll sink into some certain predicament of management, then result in the bigger property running off and more funds losing. As the stadium of the 10th national sport game, NanJing Olympic Sports Center, it have advanced factors in location and functional designs. How to utilize its advantages and get more social economic benefit while exert its public function, they are the key points of this paper.Through the on-the-spot investigation,expert interview and comparative analysis methods etc, This thesis made comprehensive analysis to the management and utilization of the large-scale competition stadium after the match, then got the scientific conclusion, which according to the actuality of the national large competition stadium and using the theories of sports economics and sports management etc.This artical aims at several key problems of the NanJing Olympic Sports Center appearing after the match, begin to discuss the attribute of management of the large stadium after the match from analyzing its target orientation. Analyze dialectically the relation between the uniting management and dispersing management of the large competition stadium,we should combine"taking sports as main need"and various management together, which can find the special way for management of of the large stadium through it. From the point of view of marketing, the article discuss the marketing strategy of the large stadium for new target orientation. The way is contacting tightly the management of the large stadium and the demand of the market, develop manifold subjects of management for catering for the demand of the people sports market. In addition,this text analyse the examples of internal and international stadium,which carry out various managemen by expecting the analyzing results are benefit to the management development and exploitation of our national the large-scale competition stadium. |
