In College Campus Media Management And Decision Making Problems And Countermeasures

College as cultivating high-quality talents in the base, its national political economy development in a special role. Especially in the talent competition is becoming organization the decisive factor of victory in the 21st century, the college is an important role. Currently, China's higher education mode and the transformation of school-running concept of college management decision put forward higher request. For college management decision-making, campus media as a media in universities, the existing form in universities management decision-making and implementation of all play a role that cannot be ignored. Because of its campus media higher audience, can affect college students ideology, can build the deep breath of campus culture characteristics, such as media and college campus in value orientation on campus, media communication mechanism with the essential requirements of university management mechanism, the consistency, main function and university campus media management goals. Specifically, the campus management decision-making in colleges and universities, the media has prompted the public into college management decision-making agenda agenda, the decision-making process of democratization, the function such as scientific management decision-making process, In the university campus media management decisions for the execution of university management decision-making execution has created for university management, public support:for execution decisions information feedback, etc. At present, in the university campus media in management decisions exists in the attention of apparent, resource integration, the talented person troop construction work, the methods of simplification, inadequate supervision by public opinion, and cause of these problems lies in campus media themselves, the content and methods of transmission and the influence factors, and the audience. Therefore, exploring in college campus media, perfect management and decision making for improving college path choice of management decision-making efficiency, to construct a socialist harmonious campus is the major theoretical and practical significance.The article divides into five parts altogether, the first chapter introduces the main introduction background and significance of the study, the paper studies the status quo, research methods and ideas, etc; the innovation may Chapter 2 introduces main campus media connotation, characteristics and types of universities, this paper discusses the media and the internal management and decision making contact, The third chapter of campus media in college management decision-making and implementation of functional analysis, respectively, The fourth chapter basically study in college campus media management decision problems, and analyze the reason causing these problems, The fifth chapter delimits the new period in college campus media management decision-making main goal, and puts forward improvement in college campus media management countermeasures.