The Survey And Research On Internet Marketing Status About Badminton Training In Beijing

All of the industries are closely linked together with internet business at the background of vigorous development of China's Internet industry. At the end of June 2010, the number of netizen in China has exceeded 420 million and the number of mobile Internet users has also exceeded 277 million. Internet penetration rate is increased to 31.8%.In this case, sports marketing is also targeting at this area and has began extensive docking with the Internet. Especially the network marketing of sports events has been overwhelming developed. A lot of websites have set up special edition for sports marketing and with sports events to improve the value of themselves.Badminton is one of Beijing's most fashionable sports. Today more and more badminton enthusiasts involved in badminton sport and seek information about badminton through the network. Badminton training services conform to the requirement of the development and Marketing Training Services has emerged in network. Advertisement of badminton at on training services appear one after another. Search engine, CommunityForums, Training Sites and so on. This shows that badminton training services marketing has been recognized by the majority of internet users and developing very rapidly. Network marketing theory is the basis of this paper. In this paper we use many methods to study, such as literature search, logical analysis, expert interviews, questionnaire survey and mathematical statistics. We combine the advantages of Internet and the special nature of the badminton training services to analysis the characteristics of badminton training services network marketing. We also analysis advantages and disadvantages of badminton training services network marketing and put forward relevant suggestions through researched the models, measures and tools of the current Beijing badminton training service provider's network marketing.Through investigation and research it shows that models and tools of badminton training network marketing are rich, such as online advertising, community forums, PPC(Pay-Per-Click) search, self-built website, blog marketing, email marketing, group purchase marketing and so on. But the level of the marketing is low, the contents of the marketing is clumsiness, existing lots of copying phenomena and false information, lack of innovative ideas and mostly imitate each other, lack of professionals of network marketing and the exertion of the badminton training services own characteristics and advantages of the internet is inadequately.According to the survey results, we propose the following recommendations: (1) marketing staffs should study knowledge of the network marketing. (2) improve the professional quality and ethics. (3) innovative actively, take the independent path, to avoid mutual imitation of popularity. (4) badminton professional marketing staff should strengthen cooperation with computer technical person to complement each other. (5) combine network marketing with traditional marketing to maximize the advantage of the network marketing .