The Research On Legal Regulation Of Media Advertising

With the rapid development of market economy,the increasingly competitive market, media andadvertising businesses to advertise their products and marketing services, corporate reputation importantway. At present, media advertising occupies an irreplaceable position in the market. Regrettably, the use ofmedia advertising to engage in illegal business activities are becoming increasingly serious, and advertisingviolations in the out of control. This is not only to consumers caused serious losses, and hinder the healthydevelopment of the market economy, but also harmful to the integrity of the social system, resulting in thedecline of the credibility of the media and government. I use legal theory, and the basic theory of economiclaw, such as market regulation theory, carried out a detailed analysis of the status of our media advertising,combined with the successful experience of the foreign media advertising regulation, proposed the idea ofthe perfect media advertising in China Legal System.The article includes four partsPart I: Overview of media advertising. This chapter covers the concepts and the basic characteristics ofthe media advertising. A detailed analysis of the difference between media advertising and other advertising(traditional media advertising). Current characteristics of media advertising, we should from the legislation,law enforcement, regulatory and other multi-pronged approach to improve the regulation of mediaadvertising laws.Part II: China's media advertising status quo. This chapter describes the status quo of China's mediaadvertising and media advertising in China laws and regulations Management. A detailed analysis of thedevelopment of media advertising, and the problems of media advertising, media advertising, mediaadvertising, there are the cause of the problem. The author in accordance with the traditional routine: findthe problem-a question-analysis of the problem-concluded that the method described it, we can analyzespecific issues, this legal regulation of media advertising in China is important.Part III: Investigation of the foreign media advertising legal regulation. The author believes that theadvertising industry developed countries not only to develop the advertising laws and regulations are morecomprehensive than our country, but we can learn from their advertising self-regulation mechanisms andorganizations. This article describes the legal regulation of media advertising in the United States and Japan,in order to cause more academics and practice at home to be concerned about the legal regulation of media advertising in China.Part IV: Vision to improve the legal regulation of media advertising in China. This chapter, includingmedia advertising legal regulatory system should follow the principle; to improve the lack of legislative toenhance their advertisers, advertising operators, advertising publishers, advertising spokesperson of legalresponsibility; strengthen the advertising regulatory authority of law enforcement regulatory efforts toimprove the social supervision system. In the last part of the Conclusion, I Looking to the futuredevelopment of China's media advertising, convinced that bad advertising phenomenon undergoing afundamental change in our multi-party efforts, the media advertising business in China will stabilize healthand sustainable development.