Peasants' Social Values Research Under The Background Of New Rural Construction

Since the reform and opening up, China's economic development very fast, our country supports the development of urban economy, urban economic continuously expands, objectively, also caused the gap between urban and rural. Our country put forward the goal that construction of rural gradually become "production development, life well-off, local custom civilization, village neatly, management democracy" new socialist countryside. It's a higher level of requirement for farmers' valuesPeasants' social value means the values in social interactions, Peasants' social values based on the interpersonal communication. From the communication, individual hopes he can get other people's respect and collective identity, obtains higher evaluation, namely about individuals from contacts gaining significance of values. Chinese face values and personal values are all the related.Peasants' social values are basically conforms to our country's development of the socialist market economy and the new rural construction, but there are also exist some problems to perfect. At present, our country's peasants' organizational level, backward ideas, rural culture and education investment obviously insufficient, and these defections seriously affect our new rural construction's procession. Therefore, we must further raise the peasants' scientific and cultural and moral quality in communication. Foster and train skillful and management of new socialist farmers, for building new socialist rural areas to provide talents support.This study based on the field survey and the material about regional peasants' social values, summarized the social values' shortcomings of this area. From the favor communication, industrial communication and cultural communication with these three fetors, we can get the current situation of the peasants' social values and we can also get characteristics of peasants' social values. Finally, based on the summary of field survey and reference of theory literature, we put forward measures to improve farmers' social values.