Advertising Works, Copyright Protection And Limit Balance

Development of market economy, the increasingly intense business competition, advertising competition in the market play an increasingly important role in the development of advertising industry has become an important industry. In theory and judicial practice, it caused many disputes in the ad as unfair competition, when the legal proceedings held accountable for their unfair competition is mainly the responsibility, ignore the advertising work itself involved in intellectual property issues ,Advertising works on the intellectual achievements included the lack of sufficient attention. Communication and corporate image advertising is important to promote ways and means to act outside the enterprise system is an important part. Ads by vivid, effective advocacy, delivery companies to the public good products or services, and good spirit of enterprise, operating principles, values, first-class management level and production technology to create a good public mind in the social enterprise image, get their product awareness and trust, to corporate identity, understanding and support, and promote the sustainable management and development of enterprises.With the world the object of protection of copyright expansion, advertising works is also protected by law with the possibilities. Ads in our work is not attributed to "work" a class for protection, nor did the ad work for the protection of separate objects. The problem is that the resulting confusion of judicial determination, it is right for the advertising rights of neglected works, but also adversely affect the credibility of the administration of justice. Imagine there is no legal basis for a decision the authority to speak of what?This article is divided into four parts. The first chapter is the meaning and characteristics of advertising works. Starting from the meaning of advertising, leads to the meaning of advertising works, and the special nature of advertising works and the legal property of the analysis. Chapter II of advertising works for the protection of the status quo. From the legislative and judicial practice in China for the protection of the reality of advertising works. Chapter III of advertising works for the special protection of the necessity and possibility. Advertising works on the protection from the necessity and possibilities to seek special protection of advertising works basis. Chapter IV protection of advertising works and restrictions. Protection from the advertising works, restrictions and improve the aspects of legislation discussed in order to achieve a balance of interests.This paper concerns the special nature of advertising works, that is commercial, combining the status of law and justice, of advertising works and general works different from the legislation and practice to explore the works on advertising to the possiblity and need for special protection . Of course, as other copyright works, advertising should be limited to some extent, the right to work in the maintenance of advertising rights at the same time, give full consideration to the interests of other relevant parties to achieve a balance of interests, which is the intellectual property system depends on to establish the foundation.