On The Protection Of The Interests Of Consumers In Electronic Commerce

Bring us convenient online shopping, a wealth of consumer goods and services, traditional transactions and disputes arising under the risk has not disappeared with the development of high technology. In contrast, the virtual network, mobility, and borderless nature of latent consumer protection raised on more challenges. The use of legal means for consumers to create a good network of online trading environment and protect the legitimate rights and interests of consumers to enable more online transactions subject into being, for the promotion of a virtuous cycle of development of e-commerce is important. Based on this, the protection of consumer rights on the network to make of a issue.In view of the network in terms of trading unfamiliar to most people, the paper describes the first part of the system, the need for consumer protection network and specificity of the three characteristics of network transactions, including transactions and paperless trading environment virtualization and the fast of trading links. The second part of the protection of consumer rights in electronic commerce comparative analysis of the current situation, described by international organizations and the United States, Japan, Germany, the relevant legislation on electronic commerce, to discuss the improvement of relevant legislation lay the foundation; the third part of the country is Some consumer protection under the law of the rights enjoyed by consumers as the starting point, combined with the network transactions of the new situation, analyze the network trading status of the consumer rights are infringed, and the reasons were analyzed, mainly in the following areas:network transactions lag and lack of relevant legislation, network technology is not perfect, information asymmetry, lack of awareness of consumer rights and other related businesses ignore the problems posed. Again, discuss the current judicial practice in China to protect the interests of consumers are experiencing network problems, the first is the network operator to determine the identity of the problem, the real name system not yet in the network cover a wide range of circumstances, the lack of real authentication, consumers and difficult to identify the relevant authorities are the main identity, obviously is a very dangerous thing. Second, the rules governing proceedings, online trading makes the traditional sense of the particularity of the agreement under the jurisdiction of the domicile of the defendant to judge performance of the contract situations such judgments are to be further identified. The third is the consumer problem of proof, the electronic strength of the evidence issues to be the right agency to confirm that these issues was still a traditional justice in the consumer protection issues in the extension of the Internet age. Last part of the actual situation in our country, put forward a sound transaction of our network's idea of consumer rights protection system in order to improve the efforts of related systems by creating a secure e-commerce consumer environment, better protection of consumer interests, thus promoting e-commerce healthy development. Specific content in four areas, namely the rights of consumers System; second obligation of the operator e-commerce System; third is to improve the network transactions of the dispute settlement mechanism; fourth is to strengthen industry self-regulation of behavior in electronic commerce legislative norms.