A Study On Features Of The Contemporary Offprint Novel Monthly

Novel Monthly first started in January 1980, known as the earliest literary offprint started in China, has the broadest mass base and social acceptance. It plays an important role and has a huge influence in the journal circle as well. The paper targets on the famous contemporary offprint Novel Monthly, provides a reference to the developments of pure literary journals with analysis of abundant materials and crucial features of the three developing phases of Novel Monthly and a summing up of the lose and gain in the journal's publication.Although Novel Monthly keeps its publication history intact, it cannot avoid to be stamped with brands of the times since the publication environment was changing. Thus, the first three chapters of the paper mainly aim at the interim features reflecting in its publication course. Concretely, chapter one demonstrates the newly establishing period. Following the trend of the times, meeting the needs of the people, the starting of Novel Monthly has a groundbreaking significance with either its mode of selecting the best of the excellent or its publication aim to serve readers, which reflect the establishers'innovative publication ideals, break away from the traditions of pure literary journals, saying, lavishing their focuses on writers only, and finally establish the base of its distinctive characteristic. The second chapter shows the definitizing period. In this period, the external environment was changing severely. After lots of adjustments, Novel Monthly's reader-centered orientation was established, its publication policy to advocate realism and to insist to be reality-oriented was formed, its reader-decided Hundred Flowers Awards was founded, its column setting was perfected, and its marketization economy mode was basically shaped. Either the journal's outward form or the inner character is formed as well. Chapter three is the brand expansion period. In this period, Novel Monthly was in a virtuous circle of developing. Relying on its strong brand effect and widespread influence, the strategies to extend brand content, optimize the journal's structure and publish variant forms of anthologies and series yielded a notable result. In one word, the three phases have their historical inheritance between them, and their own characters, either. Furthermore, to decide the features of journals are formed or not, we need to probe into their influence situation in real world. Thus, based on the analysis above, a historical thinking was performed in chapter four, which summarized its contribution and pointed out its serious problems, in order to grasp fully and accurately. In conclusion, Novel Monthly jumping out of circle, under the dialectical relationship between changing and constancy, with the interaction of the adhering to the publication aim of serving readers and the form which is keeping pace with the times to serve readers, finally formed its unique publication features.