Research On The Visual Elements In The Design Of VI Or Auto Parts Company

The VI visual image recognition system is an essential part of the enterprise’s continuous expansion and development through the communication of enterprise information and the idea of founding to the public through visual elements.With the increasingly fierce competition in the market,more enterprises realize that a complete VI visual image recognition system can bring strong competitiveness to the business of the enterprise.With the unique identification system of the enterprise itself,it attracts the attention of consumers and produces a good sense of the products of the enterprise and produces trust in the service of the enterprise.Enterprise VI design can correctly convey the essence of corporate culture,together with the ideas expressed by corporate culture and the positioning of market positioning.The standardized design on the VI manual makes the enterprise more standardized.Let the consumer remember the enterprise logo,at the same time the scientific and reasonable VI design can also arouse the employee’s sense of identity and revitalize the morale of the employees.The whole company is in an invincible position in the fierce market competition.The successful enterprise vision recognition system will also become the invisible asset of the enterprise,and will bring the appeal to the market.This paper takes Jingchang auto parts trade company VI design as an example,research on auto parts trading company VI Jingchang in the design of visual elements,such as graphics,realistic and abstract freehand,Chinese font and color change,deformation,ingenious layout design diversification is researched in detail,and then reveals the humanistic value and commercial value,aesthetic value.