Rhyme. Explore The Taste Of Chinese Advertising

Traditional culture as the art of modern advertising fertile land, will become the nutritional characteristics of an inexhaustible source of design art; also can be said to be "of public art in the modern consumer society", its audience about the cultural aesthetic has become its important factor in development; of advertising art in promoting traditional culture when there will be a very broad space for development. Advertising in contemporary designs, focusing on the development of national culture and inheritance does not mean total rejection of foreign cultural influences. We want to absorb foreign advanced design methods, making advertising with Chinese characteristics is more to life. From a realistic point of view, foreign culture combined with the local culture is often the catalyst driving force for development of arts and culture. For example, Tang and intricate arts and crafts, it is based on the absorption of the Han culture in India, Persia, Rome, Arabia, and other art design style, forming a distinctive Chinese form of art and culture. As the famous ad of contemporary designer Kan Tai-Keung proposed: the essence of traditional Chinese culture, modern design into the concept of the West to go. He also stressed that such blending is not a simple sum, but a deep understanding of Chinese culture on the integration.In this study, the traditional Chinese culture as the basic theoretical foundation, the development of local cultural heritage belongs to the advertising design work. From the traditional culture in modern advertising design, contemporary art and design is neither required by the traditional repeated indefinitely, while popular in Europe and America are not repeated. But based on the traditional arts and culture, attitude to study and explore re-examine the cultural ethos of the nation, on the basis of inheritance into the contemporary design thinking as a dialogue with the world's advertising base to the Chinese nation the strengths of traditional art and culture to influence the world.