"Convenience" & "Change" In Ⅵ Design Of Chinese Brand Culture

"Convenience"-literally, and all will be easy to get.The performance is a kind of phenomenon in this text and lead the shen as"go fetch a doctrine"."Change"-change, variety, like in this text for change "Convenience" this kind of phenomenal of concrete way of doing.The VI design is the importance of the CI system to constitute part and it is in the CI system to keep a view, the most vivid sense of vision manifestation most.CI this is read in 1950, be all put forward for the very first time by the American magazine, and stream into the our country big land area in 80's in 20 centuries, some business enterprises of forelands with quicker developments are subjected to internationalization market environment smoked pottery, lead off ducting business enterprise image to identify system, for example:The sea Er, Kang are good, Jian dint treasure, section dragon etc., become the model that the inland region builds up good business enterprise image.And then many medium small business enterprises make track for breeze but up, remould oneself image.At that time, make the VI design the profession tight Qiao, VI designer also supply falls short of demand.Some design companies have a liking for VI design this business opportunities and ask for help of a network and book industry under the sistuation that don't have VI designer and ability of flourishing, and design "go fetch a doctrine" of case to the abroad, rove around a market at the VI design, do the bargain that the so-calledⅥdesign."Then" and immediately but living."Then" of endanger obvious, it make Chinese brand local culture imperfection, lose under the international environment characteristic and competition ability, the disadvantage is at the Chinese people race sense of pride with set up of proud of feeling.The different nation has different cultural tradition and ethos.Brand, plant a root at the soil of history, absorb ethos with of nutrient, the gene which takes race culture arrives at this world, growth is the giant of local culture. Today turned in the globalization economic integral whole, the competition of of brand and brand, already not only single is product function and the competition of use value, more and more permeate the cultural principle of brand back, the global brand compete of revolution, already from traditional economic performance competition the conversion is culture for brand of competition.Therefore, the brand culture is a kind of immaterial assets of brand development, is the important body that the difference of brand turn now, is a brand at the vehemence of the company war neutral is at the important weapon of invincible position.VI design is brand culture this abstract idea have elephant to turn, the sense of vision turn of means, let large be subjected to many pass can see of signs language, the cultures of understanding brand back, the additional values of exaltation product.Now that the brand take native gene, so can't completely adopt "go fetch a doctrine" in designing a chemical element expression, therefore we need to change to"change".Fact tells us, to quest and research of VI design still be placed in to sprout with study of stage, to absorb of fresh thing Na we should even adopt a kind of careful, practicality of attitude.We too nasty achievement near benefit, attain "purpose" with some opportunistic methods.The road of VI design is brightly still very endless, but have to will need us to overcome with foreground in the future layer after layer difficult, then can make China of the VI design get a substantial development.