"Tianquan Sweet" Dried Fruit Series Packaging Design Research

In today's commodity is increasingly rich today, with the rapid development of food packaging has enriched people's life, also gradually changed the way people live. At the same time, food packaging is also most can manifest various times scientific level, living standard, the level of design and cultural background. After the reform and opening up, China's food packaging industry is developing rapidly, has become an important industry in the national economy. At the same time, it is also of high technology, high intelligent industrial areas. With the development of the times, people's food and packaging quality requirements are increasingly high, the style more and more, technology is more and more strong, this gives us in the packaging design personnel raised taller, updated requirement, this is also the inevitable place.In daily shopping, we will care products packaging, gift, we usually choose a sophisticated, atmospheric products gift box. Good packaging products than similar products more competitive, so, make good use of this means of marketing, let the new packaging to become brand booster. Dried fruit to occupy a space for one person in the domestic market, it should be in the packaging design and the domestic fruit formed a certain difference, therefore, should jump out the limitations of conventional design positioning.According to the dried product packaging design market survey of the status quo can be seen currently on the market dried fruit packaging and not a lot, but some are not, just as one wishes. Some even bulk, carrying is not convenient, easy to scatter. Dried fruit packaging design should be based on sustainable development trend, through the green environmental protection and outstanding merchandise personalized packaging design gift commodity unique visual image, and promote commodity circulation in the market value of the goods, in the fierce market competition advantage. All-round improvement" Tianquan sweet" brand at present packing's present situation, through a series of packaging of new shape, break original limitations, explore new market space is very necessary.