The Integration Of The Modern Poster Design And The Traditional Art Elements

China is essentially modern poster design, and traditional art with a natural relationship, to establish such a link in the cultural basis, to handle this connection will be high economic operation, rapid development of the external "catalyst" under tremendous effect. When the influx of Western culture, rough country, our poster design in the affected cases, the form of growing importance, and even a designer for the pursuit of artistic effect to the neglect of its inclusive and representative of the historical and cultural significance of the . The premise of nationalism is a worldwide, while the world is the development of national character and results, the development of China's advanced culture, the revitalization of local design, it must inherit the precious cultural heritage of the Chinese nation and carry forward the nation's outstanding quality, culture and the vitality and cohesion rooted in our modern poster design. Elements of traditional Chinese art and culture as the human soul and the body, either form or content of the traditional art is a culture of carrying the national spirit and embodiment of the concept of traditional colors such as embodied in the language of human relations order; the traditional concept of graphical embodied in human thought; traditional art forms reflect the composition of the "Harmony" of the world and so on. Therefore, this material is highly developed in today's society, the bold elements of the traditional Chinese art into the poster design, poster design in full compliance with the China World and the Nation to achieve requirements.Variety of traditional Chinese art culture, the modern poster design firm provides rich cultural heritage, is the basis for the development of its localization. Therefore, in order to make China's poster design walk in the forefront of the world, our designers in the traditional art of the rich will absorb the essence of the soil, the purity of the traditional culture into the modern poster design in nature, and we want to innovation elements of the spiritual face of traditional art, traditional art forms through the grasp of the essence of national culture, to catch up with the pace of development of the times, creating a new form of integration of both Chinese culture with Chinese style, but also has modern poster design . Our designers use elements of traditional art can not accept it either can not all negative, the face of advanced design concept of the West do not blindly worship should not reject exclusion, we have to combine traditional and modern, the national with the world combined.In this thesis, the traditional art elements and Chinese culture interdependence; color, graphics, composition as an important visual expression of language and posters advertising the close contact; and color, graphics, composition in the poster design to the important role as a starting point, the traditional art in color, graphics, composition analysis of the three elements of the modern, and poster design and the integration of elements of traditional Chinese art, poster design elements of the application of traditional art modern transformation, another from the local integration to the modern meaning of the thinking skills issues were discussed.Through the traditional art poster design elements used in the way of detail, and traditional art in the modern poster design elements of the innovative use of drawn to the spirit of innovation we have to face the elements of traditional art, traditional art forms through grasp the essence of national culture, create a new form of integration of both Chinese culture with Chinese style, but also has modern poster design. Above findings, the practice of poster design guidance, but also conforms to China's development and graphic design needs of the community.