Research On The Correlation Between The Pedigree Of Wine Names And Wine Advertising Language

With the booming of commodity economy and the strengthening of the homogenization of merchandise, advertisement plays a more and more important role in our daily life. Commodity name and the advertisement slogan are easy for the audience to get familiar with and memorize, but the specialized studies on commodity name and advertising slogan are few and not meticulous at all. What's more, the research on the correlation between the commodity name and advertising slogan has been long neglected. Therefore, this dissertation focus on the study of commodity names of wine and their advertising slogans, trying to make a partial description of the correlation and vocabulary pedigree with reference value by means of statistics, analysis, induction and questionnaire survey.In the first chapter, the current situation of the study of advertising slogans, the methods and the meaning of study are elaborated. By analyzing the structural pattern of wine names and wine category names and through adding up the wine names to reveal its cause of formation of the basic structural pattern, chapter two aims at making a pedigree of categories of wine. Chapter three mainly focus on the counting and analyzing of proper names and bynames as well as meticulously expound the utilization of wine proper names and bynames, thus setting up the pedigree of wine proper names and bynames. Chapter four mainly probes into the relationship between wine names and wine advertising slogans, revealing the effect of wine names as one of the syntax opponents in advertising slogans. Accordingly, in this chapter, the pedigree of nouns, verbs and adjectives used in advertisements are analyzed and thus established. Through studying individual cases, the author indicate that the marketing and publicity in Ad campaign plays a significant role in setting up the correlation between commodity names and advertising slogans.In this dissertation, the new ideas brought forth are as follow: the establishment of the pedigree of the parts of the wine names, the development of the pedigree of the collocation of advertising slogans and the reconstruction of some of the wine names. Hope the above-mentioned research can offer a reference to the creation of advertising language and enrich the advertising vocabulary.