| With the advent of the digital age, people's increasing material and spiritual civilization, the development of film culture has been an unprecedented expansion of digital film and television works in the visual arts has become an important form of expression. Compared with traditional film, digital video works with more comprehensive, interactive, unique. Visual arts digital film and television works as a special form of expression, which is different from traditional film to shoot with film and television work, it can be converted to use the computer to recognize the binary number "0" and "1" for storage, editing, transmission. It continues the art audio-visual language of film and television, but also has the unique creativity.A successful digital television programs and movies include: the scripts creative copy writing, just right of the shooting, exciting sound effects and a mature post-production in place. Digital film and television work as part of cultural and creative industries, creative work in film and television to occupy a dominant position, the essence of creativity lies in innovation, unique. Currently, with the support of digital technology, creative staff can more freely use their imagination more fully the performance of various forms of it. Creative thinking combined with digital technology to create stunning visuals, sound effects and simulation pleasant tactile feel, make the film, whether in visual, auditory and tactile aspects of bringing new people and experience different from the past. Creative play in the digital film and television works the soul of the role of art was more colorful. This paper through a combination of video, respectively, from film and television titles, digital modeling, digital color, video tones, three-dimensional effects and other creative expressions were analyzed and explained.The paper uses a lot of comparative analysis, an example, the literature analysis. First define the concept of digital television, digital television will be compared with traditional film and television shows. Secondly, the performance of digital television programs and movies and audio-visual language to explain the type of research, analysis from the aspects of the characteristics of digital video creation, and a detailed analysis 3D film "Avatar," the creative expression. Finally, creative expression through digital film and television research and analysis, concluded that future trends in video creation. |