| The impact of the rise of materialism in our country's traditional value system, with an impact on people, especially youth groups, psychological development and well-being index is an important factor. This study aimed to examine the impact of materialism on well-being of the role of a "materialistic values of the questionnaire." "comprehensive well-being questionnaire", "social well-being questionnaire", "happiness flows tend to scale" as the measurement tool, select Nanchang. Hefei two universities in the city 402 undergraduates for the study, use of SPSS 11.5 and LISREL8.70 statistical software for data analysis. The study found:1, revised "materialistic values of the questionnaire" has good reliability and validity, the indicators are in line with surveying standards for college students materialistic values of measurement; 2, the ultimate male sex were significantly higher than materialism women, and women sharing the tools of materialism significantly higher than men; science students, the ultimate nature of materialism significantly higher than liberal arts students; the senior students of the ultimate nature of materialism significantly higher than first-year students; different levels and relationships different economic status of students in materialism sharing, there was significant difference; 3, materialism and happiness there was a significant negative correlation, the ultimate nature of materialism and happiness flow were significantly negatively related to happiness and happiness flow there was a significant positive correlation; well-being in the flow between materialism and well-being plays an intermediary role completely, materialistic sense of happiness has a negative predictive power, and happiness of happiness flows through an indirect negative impact. Materialism has damaging effects on the well-being by reducing the negative stimulus, to strengthen the positive thinking, to develop strategies such as intrinsic values, can help people to resist and transcend materialism. |