| The calendar is in the modern times Capitalist industry and commerce linguistic environment, presses the fresh one kind of advertisement nature the practical fine arts form. It has absorbed the Chinese tradition exquisite brush drawing, the Chinese plank lunar new year's painting, the Western sketch, the oil painting, the water color, the illustration and so on artistic technique and the element, in the drawing cultural modus leaves the womb from the frame, and in commercial sale link continual readjustment wearing, has formed the commercial object d'art visual shape characteristic, has own bright culture, the economy and the historical value.At the beginning of the end of the Qing people, as a result of the Western big powers' economical storm and the colonialism policy, forced the backward large agricultural nation to retreat in defeat again and again in the political contest, the semifeudal and semicolonial social nature, caused the Chinese society faced with the complex cultural pattern and the economic type, the West capitalism, in implemented behind the behavior which the economy nibbled, also has led China capitalist economy development, and urged modern the commercialism operation pattern to input, each kind and the commercial related advertisement form left all was. From this changed the Chinese society's artistic pattern, one kind different appeared in the mainstream fine arts shape and the folk industrial art shape's artistic ecology. The drawing form is grafted take the visual connoisseurship as on the dissemination function's frame, diverts the commercial purpose during the transmission. The calendar from the composition, the theme, the expression means that decides and so on angles, already the drawing made thorough setting at variance to the frame on with to subvert, thus displays the naked frank commercial purpose and the common custom desire. In the cultural dissemination ideology, the calendar has realized from the frame the drawing to commercial art reality reforming.The calendar excessively many common custom breath, cause it after the founding of the nation by in the lunar new year's painting form by the cultural shift, is also simultaneously been exposed mainstream artistic form loathing. As one kind of commercial drawing form, can eagerly anticipate the consumer in the market, already had achieved its social function some kind of saturation. Therefore, take the calendar as an example, produces, the growth, in the decline historical class arteries from it, we may on between the drawing value and the social demand relations, elegant and the vulgar esthetic orientation, as well as commercial art questions and so on own rule carry on the depth discussion. Thus expands us regarding the artistic multiple understanding. |
