Based On The "Move" A Sign Of The Potential Of Visual Form Design

Walking in the streets of the city, visual symbols and colorful atmosphere of the city with blowing unimpeded, A variety of outdoor advertising as an array of goods from time to time, like flash from your side, Large outdoor posters,all kinds of advertising signs, Small identifications of enterprises or goods, etc, they are in various forms dominating our visual space, felting a new "United States " with letting us feel the social development. Every time when I walk alone in the din of the city or a quiet walk the alley, my favorite is to observe those kinds of logo designs, perhaps it is because they are the kind of loss to the United States struck me, I sometimes long to stop this, in addition to viewing the beauty, it brings other questions.Flag as a symbol of the existence of visual art, brings the development of modern society and the broader sense of the spiritual support, its existence has not only promoted the development of commodity economy, but also civilized society contributed to the construction, logo is not just a symbol of an enterprise or unit, it is an art product. So how to design our logos or how to bring us more of beauty from logos or how to make signs for the development of society and to more contributions, these are issues worthy of us to ponder. Then, the aesthetic problem of logo designs particularly concerns to us, visual form to sign that we need to have a good sense of beauty is the study.This paper starts to a macro point of view, namely that the idea of a macro, then from the microscopic point of view of the morphology of the visual signs. Macro is:marking the concept of the visual form of expansion, and it exists as a space in a variety of energy exchange in the "polyhedron"; Micro is:signs of specific ways and means of visual form, the visual form of signs as a whole and the interaction between the semantic,the psychological and the physiological factors exist in visual form and produce visual signs of interaction visual form in human and emotional signs of interaction logo graphic visual relationship between the interaction of visual elements etc. Reasoning used in this paper the method, instance method, comparative analysis, and specific ways to practice the visual form of sign study, it is a combination of theory and practice papers, Hopping that through this study can provide some logo design theories and practices, also hopping that this study can enhance the thinking ability of logo design, aesthetic thinking and ways of looking at things, enhance our aesthetic cultivation.