Thinking For The Future

World Expo is a fight arena of human technology and civilization. Recalling the development of World Expo, we can see the close integration of the World Expo and representation of designs. On the one hand, colorful, unique and innovative display designs attract audience, as they provide audience a magnificent visual feast which is known as the Crystal Palace, Eiffel Tower, etc. in history. All the designs combine mankind thinking about future as well as lead the trend of display design at that time. On the other hand, the core of the Expo is to show, so its success shows us a good opportunity on present the development of design industry. According to the comprehensive effect of the Expo, the display design, creative industries no doubt get the more far-reaching impact from the World Expo Industry.The success of the 2010 Shanghai World Expo has brought deep thinking for every designer. This article aims to make detail analysis not only on some unique sculpt of self-built pavilions in Shanghai World Expo but also their colorful internal display ideas, and the ways of display. Meanwhile, a review on the designs of pavilions in the present Expo is summarized. After a study on Shanghai World Expo exhibition concept, showing forms and aesthetic value, the researcher had a forward-thinking about future direction of development of display design and concluded that people-oriented, green and low-carbon designs concepts have been gradually deepen in everyone's mind. Display of new media, ways of visual perception presentation and situations experiences have opened a new road and a new chapter for display design.