The Power Of Humor

"The good humorous advertisement is the world's best advertisement, and vice versa." Humor can enhance the interesting of ads, but simultaneously it is a double-edged sword. If you use wrong humorous expression methods among advertising intention, things will go crisscross. By analysing the characteristics and formation of the British humorous television advertising, and by exploring the development and the styles and features of the British humors television ads in this paper, we should reflect on the use of humor and any problems in our TV ads. I raise some of my own superficial opinion in this paper, which brought out the crucial point to the Chinese humorous Television advertising creation and research.