.1927 To 1937, The Chinese Communist Party Political Mobilization Slogan Analysis

Slogan is an important form of media publicity and social mobilization. In the Ancient Chinese History, all sectors of society paid more attention to the role of the slogan. The slogan propaganda, specially the political mobilization slogan is well-established in the long history of China. And it has become the prelude of social changes. It also played an important role in broad social mobilization.It is a specific period from the failure of Great Revolution in 1927 to July 7 Incident of 1937.It is called the Agrarian Revolution period, also known as the First Revolutionary Civil War period. During this period, the social conflicts of China are very complex. First, it is the comprehensive breakdown of the KMT-CPC, they faced the war. Then, it is the further invasion of Japanese in China. The ethnic conflicts between China and Japan have become the principal contradiction in Chinese society. Under this great historical background, the KMT-CPC moved towards conciliating. During this period, facing the complex social situation, the CCP carried out extensive propaganda slogan of political mobilization. In the process of propaganda slogan the CCP made serious dogmatic errors because of ideology, development and other reasons. It made a negative impact to the process of China's revolution. As the rise of ethnic conflicts between Japan and China became the principal contradiction in Chinese society, the CCP understood more deeply about the situation of China. The closed-door policy is amended. And the slogan of political mobilization was made a major adjustment. The changes produced positive results, and the slogan has played an important role in social mobilization in wide range.