Research On The Graphics Application Performance In The VI

VI (Visual Identity) system is the most important and the most direct part of communication and appeal in Corporate Identity System. It is used an intuitive visual communication symbols to convey the spirit of enterprise and business philosophy, then invisible philosophy will be send to the masses, and shape the corporate image.â…¥contains a basic part and application part of the system, application part extension by the basic part. Graphic is the basis element in the basic part ofâ…¥, it performance displays business philosophy and spiritual from the internal, and create unique corporate visual image recognition from the vision, etc., full of vivid and profound value, and have extensive and important value in VI application area. However, people pay more attention to logo but lose sight of graphic, or in very few studies focus only on the graphic design method and graphical form, while ignoring the essential meaning of the graphic in current study. As a result, understanding deviation of graphic, and led to limitations of VI system implementation.This paper from visual art, brand science, aesthetics, color science and other point of view, and starting from essential meaning in the graphic, summed up its development and changes in visual performance and essential meaning performance, to seek the graphic application performance force in theâ…¥. And through explore the reality of application examples of graphic in theâ…¥, and combination of theory and practice, to complete analysis of graphic expressive reasons, then supporting a comprehensive study of the performance of graphics applications. To promote awareness of the graphic, and promote graphics have stronger and more practical significance value in the future applications area.This paper includes the following contents:Introduction:Clear the paper's object of study and background, analysis of the graphic status. And summed up the purpose and significance of paper, including:perfect awareness of graphics andâ…¥system; enhance the status of graphic in theâ…¥; promote the rational application of graphic; for more effectiveness applications of graphic, as well as supporting greater potential for the further development of graphic.Chapter 1:Overview of graphic. According to CI historical development process, statement the source changes of the graphic, and in accordance with the characteristics of graphic to define the main contents of graphic, then summary of the graphic basic concepts.Chapter 2:The essential and content of graphic. From the actual role of graphic in CI, analysis and comparison the application examples, to summarized the graphic will extension and interpretation of logo in theâ…¥, expanding corporate business philosophy, and enhance the visual aesthetic perception, this three inheren meaning and connotation.Chapter 3:Graphic visual performance. By analyzing the visual performance from graphics' sculpt, color and character performance, to discuss the possibility and development of graphic visual performance.Chapter 4:Graphic essential meaning performance. By analyzing the basic attribute performance, emotional expression and the artistic conception performance of the graphic, interpretation the graphics essential meaning performance, and sum up the deep performance power sources of graphic.Chapter 5:Graphic practice in the VI. Through the reality local corporate-Tuesday Stores' VI design, intuitive analysis of the graphic from concepts generated, elements extracted and sketches produced, and to check the practical effect of graphic in practical area.Finally:Conclusion.Innovation of this paper:From visual expression and essential meaning expressive point, trigger the in-depth understanding of graphic, this is a new opinion; With examples to explore the performance of graphic, and to explain the graphics how to play practical application role, in practice, based on cumulative expression research of the graphic; Then both analysis the graphic in visual performance and essential meaning performance this two point, is also a graphic theory exploration for supplementâ…¥system.