| Product Identity System (PIS) is a key part of Corporate Identity System (CIS).The interface of the product has a direct connection with the users, which is the most visualized and vivid part of the communication between users and product itself. Therefore the design of the interface affects users' impression of the product immediately, and we need to consider more responsibility than practicability. It's obvious that the Household Appliances are developing globally and the issue of the applicability of the interface with different brands in different areas is coming up quite often as well. With the development of household appliances' informatization and technicalization, kitchen is a more important area to show intellectuality. On the other hand, the interactive forms of network, electronic and telecommunication products are diversified and used widely. All of these elements above are affecting the kitchen appliances' interface designThis article discusses the information structure and visual presentation of kitchen appliance's interface, analyzes how it affects products'identity, proposes methods and the principals of interface design. Specifically, it will analyze the features of interface, based on its responsibility, usability engineering and product semantics theory. It will also summarizes both traditional and modern interface designs of kitchen appliances, the cultural and social features that affect them, as well as the comprehension and communication principle of them. It will come up with the idea that the interface design of kitchen appliance should make the exchange of information more easily and fluently. At the same time, it is better for users to comprehend and for product itself to hold a steady identity by updating the interface design gradually. Finally, it will list the key elements that the interface design of kitchen appliances should have. As a whole, the article analyzes design principles and methods that laid, and proves them effective and doable by stating practical cases. |