Pi Enterprise Product Development And Design

In the process of corporate restructuring and upgrading, especially the domestic brands in the transformation and upgrading of enterprises encountered in the process of product development bottlenecks. Products can not innovate; product continuity is poor, which need to rely on speculative nature of the market to get a good profit. But not the stability of the product line planning, long-term and stable profits and stable development of enterprises. Companies need to form their own independent brand product characteristics, so that consumers easily identify products, and the formation of loyalty, thereby promoting the development of the brand. In this paper, these problems, we, through research and analysis, and results of brands and actual project case study application to build corporate identity system.This product identification system, the content of theoretical research and analysis, summarized for this project business-related theory, and for the case of enterprise product build process to identify elements of refining problems, the semantic differential method and the image scale method to introduce PI identify elements of building a system, the appearance of the product image cognition. PI identified by experimental methods for the extraction of elements, elements of the PI identify factors affecting the extraction of a systematic analysis, and identify the elements as the main reference for refining, the final validation of the case obtained by identifying elements of rationality. And through the design and management tools to identify elements of manual-based, design management into their business processes...