The Research In Construction And Application Of Kaiping Power Supply Bureau Power Marketing Management Information System

Power in the energy structure occupies an increasingly important position, powerindustry is to concern more beneficial to the people's livelihood based industry, highefficiency, stable power industry to national economy plays a very important role. Along withthe our country electric power to commercialize road gradually thorough, the gradualseparation of transmission and distribution, electrical industry gradually transforms to buyer'smarket, customer-focused service concept is becoming more and more important. Electricpower enterprises in order to improve the level of service, the inevitable need for traditionalpower marketing management to make adjustments, the service concept in the process ofadjustment, higher requirements for the customer service levels catalytic out electric powermarketing information management of the road, power enterprises through the electric powermarketing information management and customer service levels of a leap, is the inevitableresult of electric power marketing management of the route one must take a.This article through to the current domestic and foreign electric power marketingmanagement information system through the analysis of the present situation, compares theinformation system based on C / S mode and B / S mode advantages and disadvantages, thatB / S mode will become the electric power enterprise marketing system in the development ofthe mainstream pattern. Then the author participates in the design of Kaiping power supplybureau power marketing management information system based on the experience, combinedwith Kaiping power supply bureau power marketing management information system design,mainly introduced the electric power marketing management information system of electricitycharge card, purchasing management and integrated query three modules, as well as thepower marketing management information system of electricity copy a nucleus to stop andcustomer business expanding of the two core processes design, describes the power companypower marketing management information system design method, module and key processdesign pattern. In addition,this article also from authors as a marketing system of electric power management as astarting point, to Kaiping power supply bureau Power Marketing Management InformationSystem Implementation of the entire process to carry on the analysis, summarized the powermarketing management information system in the implementation process of projectmanagement, fan out from point to area and form operation and successful operation flow andthe key experience. This article is bound to current power company is like a raging fire tocarry out marketing management information system construction and renovation has played an active role, to provide guidance and recommendations.