Portable UV Blocker Packaging Design

This article describes a complete cosmetic product packaging design process. It starts from packaging market positioning and consumer needs understanding. Based on these information, combined with rationale analysis and computer simulation, it comes out the package form design, package outer shape design, package material design and package structure design. By using multiple test and validation methods newly introduced to packaging design such as the consumer test, the portable UV blocker package is successfully developed.A new packaging design process is also developed and could be broadly used for all cosmetic product package design and development; this also could be a good basement for all the consumer product package design and development.