Abc Company Marketing Research

This paper is an empirical study on the marketing issues of the ABC company.This paper first makes a simple review of the general theory of the latter-day marketing strategy. Then it introduces the basic information of the ABC company and the knowledge about the DMSO,dimethyl sulfoxide Product Industry from a historical view. Then the paper emphasizes on the analysis of the internal and external environment of the ABC company. Then the paper evaluates and appraises the sales of DMSO in ABC company and highly analyzes the reasons which block the growing up of the sales.Through the research, in the end the paper draw up the marketing strategy for ABC company and do the Marketing segmentation to find out the target market for ABC. And then put forward the marketing competition strategy and marketing combination for the ABC company based on its reality.Through studying, this paper expects to provide the academic gist to the ABC's marketing strategy, meanwhile to provide some referenced value to the other DMSO Products companies.