From The Kunming Thirty-nine Jimin Pharmacies Marketing Innovation Of The Pharmaceutical Retail Industry

Along with the medicine circulation system reform, the medicine retail profession of our country experienced defrosting, vigorous development, saturation three stages. Presently, it is occupying under the situation which mixes the cards, medicine retail market changes constantly. The medicine retail enterprise which adopt old marketing activities will survive difficultly in the new environment. Marketing innovation will decide enterprise's survival and evelopment. This article explores the marketing pattern suit to our country medicine retail enterprise's survival and the development in the new environment, through the case analysis of Kunming Sanjiu Jimin Pharmacy's reform on marketing measures.This article uses SWOT analysis method, real diagnosis analytic method, contrast analytic method and so on, basing marketing innovation theory,analyzed Kunming Sanjiu Jimin Pharmacy's marketing environment and its actual marketing measures, pointed out that marketing innovation is the most fundamental and effective way. to enhance enterprise's market competitive power ,proposed marketing innovation suggestion of our country medicine retail. Namely from marketing idea innovation, marketing pattern innovation, marketing strategy innovation, talented person mechanism innovation, using the CRM management strategy in marketing management, developing electronic commerce several aspects to carry on the marketing innovation positively.Under the big background of market conformity of medicine retail , research medicine retail enterprise marketing innovation, may cause we clearly to understand the current question which exists in our country's medicine retail enterprise, realize the vital role of marketing innovation in managing enterprise, can also provide the model for our country's medicine circulation system reform which be advanced positively.