Deer Battery Ka Stores In The Relationship Marketing Strategy

For rapid development of KA supermarket, after several rounds of re-reshuffle, KA supermarket of China is gradually getting monopolistic development, and paying attention to brand of modern market also contributes to the competition of KA supermarket. Sonluk battery is facing unprecedented challenges in KA supermarket, The battery main competitor in the current domestic market is Nanfu battery and some minor brand battery. Nanfu battery uses the high-end bombing advertising to win reputations, and specified degrees. Some minor battery brands also win the buyers favor because of their low price. The sale of Sonluk battery now is in the bad circumstance attacked by both high-level and low-level products.From status, characteristics and trends for the development of the KA supermarket, this thesis takes a SWOT analysis, in-depth analysis competition and internal posture problems of the Sonluk battery in the KA supermarket area. On this basis, through the breakdown the KA market of Sonluk battery, the battery market for Sonluk must be broken down. Because the supermarket on different levels, Sonluk battery could adjust product strategy and price strategy; expand market channels; make a market plan; improve management system of KA supermarket; The market strategy of Sonluk battery must be innovated, For customer relationship marketing strategy, Sonluk battery should pay full attention to the analysis of customer's demand characteristics, and dynamically to know the customer's psychology and. consumer's consumption trends, regular attention, quantitative, comprehensive measurement surveys; Taking greater emphasis on the partnership and market strategy between KA supermarket and Sonluk battery, basing on the analysis of consumers in KA supermarket, Sonluk battery should formulate a unique brand awareness, marketing outreach program to reach a win-win results; Getting a perfect salein KA supermarket is not just by the sales department; all relevant department of Sonluk battery company must be involved. So on the staff relations marketing strategy of the Sonluk battery must be to establish team as the starting point and cultivate positive values, recognize and respect the value of individual employees; To KA supermarket, for the influent relates to the market strategy, Sonluk battery should mainly pay attention to the change of competitor, try the best to get the predominance between the Sonluk battery and the competitor.