Fiscal Cash Registers To Promote Operational Mode

After entering 21st century, with the swift and violent development of the information technology, especially Internet technology widespread using, E-government has already being one of the most important areas in the field of current informationize. E-tax is part and parcel of E-government which facing both opportunities and challenges. How to use marketing theory, to resolve the promotion and usage of Fiscal Cash Register, to bring forward a ideal promoting and operating pattern of Fiscal Cash Register, and then to promote development of E-tax on the basis of E-tax development is the issues explored and discussed in this paper.This paper starts with explaining the study significance and background, study aim and method, study train of thought and the structure of this paper, and then to introduce the status of E-tax, mainly to analyze the existing problems and bottleneck of development of E-tax. After that to bring forward two kinds of promoting and operating patterns through introducing the developmental status and marketing status of the Fiscal Cash Register, comparing the development of Fiscal Cash Register overseas and domestic, analyzing the promoting difficulties and developmental opportunities of Fiscal Cash Register, introducing the total marketing scale and the industry status of Fiscal Cash Register, analyzing the intense marketing competition of Fiscal Cash Register. And then using SWOT analysis, target marketing strategies, service brand tactics, CRM tactics, relation marketing to Tax Bureau, and risk management tactics to study the demonstration of ×× Co., Ltd., which is a promoting and operating dealer of Fiscal Cash Register. Eventually, to summarize the patterns and to think about innovation of the patterns, and then to bring forward a ideal promoting and operating pattern of Fiscal Cash Register, and to forecast the developmental prospect of E-tax and the prospect of promotion of Fiscal Cash Register.