Study Of Brand Clothing Business Enterprise Management Mode

The clothing job joining the WTO, giving our country with world economy environment change, both have brought about opportunity and have brought about hitherto unknown grave challenge. Lower brand of here background characteristic of times manage type clothing enterprise must be based on concrete enterprise characteristic , seize core problem in managing , remove blind spot in managing and miss area by optimizing the business administration pattern, build enterprise managerial innovation mechanism thereby , make the competition managing a target, complying with fundamental rise clear especially.The problem is the type clothing enterprise the administration optimizing especially time, existing and developing in big background pattern being based on above-mentioned thought , managing by having studied , having discussed a set of brand suitable and having expounded and proven to analysis about problem.The problem research is five parts mainly mark:Part I: Our country spinning and weaving clothing job develops a summary. First, I have been in progress to development of our country spinning and weaving clothing job and current situation expounding; And then, I have wielded SWOT analysis method , advantage , inferior position , the chance gaining and the threat being confronted with analysing out our country clothing job limpidly; Sum up out our country main ten cities clothing job finally, developing condition.Part II: Spinning and weaving clothing enterprise classification summarizes our country. The theory first, wielding Principles of Management middle enterprise classify and being related to has carried out classification on our country clothing enterprise , has summed up out and every form of business enterprise and their characteristic. The secondary , priority are aimed at going into the society the mainest queen Chinese clothing form of business enterprise brand manage development of type clothing enterprise characteristic and current situation have been in progress expound.Part III: Brand manage type clothing enterprise administration current situation is analytical. By conscientious meticulous surveying, have revealed a brand manage there exists lot is insufficient comparing with problem in type enterprise in managing middle, theory wielding the business administration pattern relevance, respectivelyfrom business administration 4-big aspect existing prominent issue carries out analysis.Part IV: Specifically for the brand manage type clothing enterprise current situation brings forward the reformation train of thought. Specifically for our country, the clothing has managed with the primal problem that the brand operates , has summed up and analysed the method solving a problem in the inside of enterprise. Suggest that the brand with normalizing , systematization manages the thought making the strong power brand.Part V: Have discussed a brand manage type clothing enterprise modernized the structure managing a pattern's builds. By the summary to four parts of above, have made clear that since managing pattern obsolescence and improper, bring about the business administration futility and the chaos cause, the modernization having expounded and proven a new model's having pertinency managing a pattern together.The thesis purpose is that hope is able to be our country brand manage type clothing enterprise provides the feasible reference on development of the days to come , expect to be able to resolve the actual problem and. The thesis research method is the method integrating theory with practice mainly. Have applied classificationtheory among them, the theory managing a pattern and SWOT analysis method etc.