Surveying Instruments Industry Development Strategy Research

With the swiftly and violently development of China economy, China surveying industry is up against big opportunity and challenge. On one side, infrastructure is not only the base of the economic development, but also tied up with surveying industry, so the development of economy will push that of surveying industry; on the other side, big gap of market development makes the competition in surveying industry more furious. How to set up the core competence of surveying enterprise and keep the advantage in the competition is a very urgent problem for surveying enterprises, particularly for local enterprises in China.With the method of comparison, this paper analyses both multi-national and local competitors'competition status in China, their strategies, and their performance, as well as the problems and challenges that the local surveying manufacturers are facing of. Based on this analysis, the general strategy to enhance the competition of local surveying manufacturers is submitted. Meanwhile, State Bureau of Surveying and Mapping acting as government function unit, has strong effect to the development of surveying industry. Therefore, this paper also gave some suggestion on how to guide surveying enterprise healthily and enhance the core competence.