Based On The Organization Of The Market Segmentation Model Of Customer Value Analysis

This paper is an exploring study on the organizational market segmentation model based on customer values .This paper first makes a simple review of the general theory of market segmentation critiria and four kinds of organizational market segmentation models and offers a new kind of segmentation model for organizational market based on the analysis of the past theory and the understandings of organizational market. In aims of making the model understood,the paper then presents the detailed analysis process of organizational market segmentation using the new-set model. To be better understood,it introduces PACS(Picture Archiving & Communication System)/ RIS(Radiology Information System) and the status quo of the market. Afterwards, it comes the step-by-step application process of the PACS/RIS market guided by the new-set model.In the end of the paper, it addresses the limitations of the new-set organizational market model and brings up the thoughts of the follow-up research.Through studying, this paper offers new viewpoints and thoughts to the organizational market segmentation and expects to bring some guides to the present enterprises through the organizational market segmentation model based on customer values.