The Hqcec The Development Strategy

Basing on a thorough analysis for industry and economic background of CHINA HUANQIU CONTRACTING & ENGINEERING CORP.(HQCEC), This article proposes a definite direct and a strategy for the development of national large and medium enterprises. This article firstly analyses some environmental factors by using PEST analytical method and industrial structure model for HQCEC such as politics, laws, economy, technology, industrial policy, industrial structure and market competition. Then it also utilizes resource method to analyze human resources, material resources, technology resources, organizing resources and its efficiency, and intangible assets of HQCEC. Finally this article summarizes HQCEC's interior predominance and recessive, as well as opportunity and challenge in market competition. Through the analysis of HQCEC's overall management status and employ the modern management theory for the model project analysis that were carried out recently to find out the disparity between the projects so as to make sure a strategic direction. This article also proposes available development strategies (diversity strategy, market emphases centralized strategy, multi-management strategy, the transversal integration and construct alliance strategy, internationalization strategy) by SWOT analysis model and strategic matrix analysis method, and gives detail analysis and corresponded means for each...