Telecommunications Marketing And Recycling Research

The telecommunication industry is different from others , its product is not an entity but a kind of service. The production process is the using one of consumers, inalienable. If the telecommunication industry wants to gain the development in the future market competition, they must create and meet " the needs of consumers'" .In order to serve the user's needs and deal with the turn of the market, the telecommunication industry need so many reforms. The most urgent one is to promote the marketing ability of the industry, since it is the greatest strategy of the telecommunication industry. In terms of promoting the competence of managing, we have many ways : implementing the reform of giving a new lease of life to the procedure in the industry, advancing the cultural construction of the enterprise to change the staff idea , etc. However, it is the most critical to implement " marketing reengineering".This paper begins with the basic subject of telecommunication marketing, analyzes the situation which the telecommunication market is facing and the existing problem in marketing, and illustrates the marketing strategy of the telecommunication industry and the method how to implement "marketing reengineering".