Easy To Remember Marketing Strategy Based On Consumer Behavior

The learning machine is a kind of auxiliary tool which studies English . It has been through many difficulties for three years, Haojixing brings about great waves in the ELP sector because of its unique marketing plan and marketing operation. It has a lead position in the ELP sector. From the comprehensive factors such as the strength, the fund, fine reputation , Haojixing is inferior to other tools like Bubugao, Wenquxing, Kuaiyitong, but it catches up with them greatly. The success of Haojixing startles all other opponent in the ELP sector.The marketing strategy originates from the consumer behavior, also affects the consumer behavior. The marketing goal is to affect the consumer, cause the consumer to make the purchase decision-making and make them become the loyal customer. The consumer behavior is a complicate, multi-dimension process. The result of the marketing strategy to the consumer behavior decides the enterprise's success or failure.This article explains the reason of Haojixing's success from marketing strategy how to affect the consumer behavior . On the basis of the consumer behavior influence factor model , the consumer purchase EKB pattern and many surveys, the author think the leading role factor in the process of the consumer purchasing Haojixing is: psychological process of the consumer accepting and dealing with information, China's root culture, the youth consumer psychology and the community affects, the purchase situation. The author apply some theories about consumer behavior to elaborate Haojixing's marketing strategy which influence the consumer process and the result in order to make a qualitative explanation of Haojixing's success and provid some inspirations for other enterprises.