Appliance Chain Industry Service Management System Is Discussed

At present,the strategy behavior of electrical appliances chain-like enterprises is the price competition strategy, which urges everybody to increase consumer's transfer value and show good will to the consumer. However, the price war is unable to continue for a long time, therefore, under the situation, strengthening the service management and the high grade of service becomes the focal point to promote the competitive power of the electrical appliances chain-like enterprise.Under this background, this article takes the five-star electric appliance as the main research case and discuss how to strength the service management to promote the competitive power. The article divides into five parts.The first part introduced the background, logical organization, research technique and the analysis frame of the studyThe second part concluded the existing literature in the foundation and has produced the article's fundamental research. In the article has outlined the grade of service, the service operation system and so on. The theory concept evolution has become to be service disparity model and the service profit chain model theory system nowadays.The third substation in the article introduced the present situation of electrical appliances chain-like enterprise. Through the competition analysis, it pointed out the competition power balance condition in the...