A Development Strategy

Through an in-depth analysis of the outer and inner business environment of COMPANY A, this article discusses the proper development strategies for COMPANY A after china has entered the WTO ,while the global is becoming economically integrated. That is to say COMPANY A should vigorously formulate and execute a concentric diverse strategy. Furthermore, this article also tries to expound a feasible way for COMPANY A to strengthen itself in future.This article consists of five chapters. The first chapter gives an overview of the COMPANY A. though it's manufacturing capability rank top in the domestic industry; it is faced with some serious challenges and competition. Therefore, it is very urgent for COMPANY A, to explore development strategies.The second chapter provides a comprehensive analysis of the outer business environment that COMPANY A is encountering. On the one hand, as china's economy maintains constantly increasing, the operating environment for COMPANY A will become relative more optimized. On the other hand , professional analysis says that electronic porcelain powder ,belongs to the capital-intensive industry .In the market of electronic porcelain powder. it is in maturity with mature technology and scale.The third chapter analyses the resources and capability of COMPANY A .Its total number of employees has been decreasing in recent years, while their quality needs improving. the capital scale of COMPANY A keeps expending. However, a SWOT...