God Ao Service Marketing And Management Strategies

Nowadays, the service has become the powerful weapon for the enterprise to obtain the competitive advantage. It doesn't limit in service industry and, services are acting the extremely important role in the manufacturing industry too, especially to high tech products. The IT security industry product tech is high, so service plays the vital role to the realization of the product value. According to own actual situation, the enterprise can have the superiority in the even more intense market competition by planning and implementing sets of practical effective products and the service strategies.Presently, researching theories in service marketing mainly stresses on service industry marketing and, involves few to in service marketing for the IT security enterprises. In order to maintain old customers and attract new customers and, cause the enterprise to obtain continual and considerable development, this paper emphatically discussed on the service marketing strategy combination for the domestic IT security product provider——SHENAO Corporation. First, the article introduced the research background and the significance, the SHENAO company profile, the service marketing development, the connotation and the utilization necessity. Then, the paper analyzed and introduced the service marketing characteristics in IT security industry, which SHENAO Corporation locates in. In this part, first the paper introduced several important characteristics, which affects the IT security industry, and the development opportunity in the industry. Later, the characteristics of IT security product and service marketing were described and analyzed from the service marketing 7PS angle in details. Afterwards, the paper analyzed the performance of customer problem which SHENAO Corporation faces and, researched the SHENAO service marketing strategy for products, designing services, price, transferring and executing...