"m-zone" Market Development And Innovation

The Mobile communications limited liability company has more than 70 million new users in 2005."M-Zone"users accounted for 87%. The GMPCS user's ARPU (Average Revenue Per User)is general decline and the"M-Zone"user's fee down turn, but"M-Zone"'s ARPU is not drop. It makes that M-Zone"user, which accounted for 17% of the total mobile users, contributed 18% of total revenue. At the same time, 45% of it are be made of using operational data. Therefore, it is important to comprehensive study of its market development and innovation for us.This Papers has analyzed"M-Zone"'s successful experience, strategic significance, challenges and opportunities. It has summed up successful experience about Market Business, and provided experience for"GoTone"and"Shenzhouxing"business brand. For solving challenges of"M-Zone", my paper has clearly viewed that it must maintain innovation for keeping competitive advantage.Through learning successful experiences of Data business innovation from Japan and Korea's telecom operators, and in light of China's actual situation, and users demand features, we find the innovation from business model, operational and technical aspects can keep new business diversity, popularity and attracting users. This paper will tell us how to innovate from business model, operational and technical aspects. And through it, I hope it is conducive to promoting the research of Chengdu mobile brand innovation and Mobile data value-added service.