Joining The Wto And China's Retail Development

The retail business is the important component of our national economy, there is very strong guide effect to production and consumption, and the power of the retail business concerns the security of national economy. Since reform and opening-up, with the economic steady growth continuously, the improvement of the living standard of urban and rural residents, the retail business grows vigorously too. In 2001, our country joined WTO, this has moved towards the international arena for Chinese retail business and offered very good opportunity, at the same time, the Chinese retail markets pour into a large number of overseas-funded enterprises, have all brought the enormous impact to retailer of native country of our country in such aspects as scale, technology, experience and prestige, and strike the front in the opportunity, how should the retailer of our country maximize favorable factors and minimize unfavorable ones to obtain a seat to exist side by side in the invincible position in keen competition, this text uses SWOT analysis to analyze to the retail business of our country, in order to know yourself as well as the enemy, suck a person's brains and mend the own one short in order to look for a way of development. This thesis divides into five parts altogether:First part: Introduction. The main background of study on this text, research contents has been explained.Second part: Have defined the relevant concept at first, and has introduced relevant measurement and evaluation index, then it explains to correlated with the protective policy on WTO clause about the retail business and open time table of the retail business of our country.The third part: Combine current situation of the development, reason and retail business of the foreign capitals before and after the retail business of our country enters the WTO and march into the new tendency of Chinese retail market, have...