Zhengzhou A Company's Products And Market Development Strategy Study

Polycrystalline diamond compact (PDC) is a new superhard material. It was applied in different fields due to super property which include superhard, wearable, easy matching; green and environment protection etc. After 30 years, for example oil, geography, electronic, wooden, automobile, aeronautics industrial etc. With the more and more requirement of high efficiency and saving, PDC is providing a good chance of fast developing and getting promotion.It is the tendency that using PDC tools instead of carbon tungsten tools in the world. However there is a lower technology and application in nation. With the synthetic device and techniques improving, both PDC quality and marketing make promotion recently. But the domestic PDC product cannot meet the developing requirements of machine industry, such as machining Si-Al alloy. All of super performance and big potential market and lower competition provide advantage condition for Zhengzhong A Company.Zhengzhou A company's is not large scale but good starting point, it has the advantage of products, market, technology and region etc. the inferior position such as shortage of capital brings the enterprise more pressure. The nuclear competition of the company is the capability of innovationThe thesis deeply analyzes the external factors, such as general environment, market environment and competitive environment, which are confronted by Zhengzhou A Co., Ltd, which is a PDC professional manufacture and thoroughly discuss its competitive advantages of products, market, material resources, productive capabilities, and problem of sales management, capital structure, and excess capability in the economic competition. It raises the development measures of the organization structure, system construction, sales management, assets operation, reformation of production line, production strategy of the company for giving references to the development of civil enterprises and civil products.