China's Online Game Industry Development Strategy

The network game industry is the new digital entertainment forms and the new kind of cultural modality which along with the Internet develops. As the emerging high-tech industry, the network game industry has already become the very important entertainment industries of the world. The network game industry's development also promotes the development of correlation industries. This also formed some strong strength network game company just like grand, the joint audiences and nine cities and so on. However, the development of which also lead to some questions, such as addictive behavior, without permission server, dummy wealth protect, product homogeneity and so on. The existences of these questions, not only cause the network game industry's development along with praise or blame, but also becomes the social question in certain degree.The thesis is composed by five chapters. The first chapter of paper expatiate the correlation concept of network game and the general situation of our country network game. The paper makes sure the connotation of the network game and the network game industrial. The thesis analyzed the characteristic of network game industrial. The paper also expounds the actuality of world network game industrial development present, the actuality of our country network game industrial.The second chapter of thesis mainly carries on the analysis of network game industrial chain. Compares with the single plane game industry"Developer - seller - user"chain, the network game industrial chain add up to link of Operation business. Network game research and development business, operation business, the marketing channel, telecommunication operation business and the user constituted the whole...