| The auto industry is the important pillar industry in its national economy,so auto industry′s healthy rapid development plays a very important role in promoting the national economy. Under the globalization situation, in order to achieve the strategic goal that China auto industry steps into the strongest countries, we must use new thought to consider and research the development of the industry, to constitute the forward-looking and reasonable industrial policy, achieve the adjustment and optimization of industrial organization, and to improve our international competitiveness, which is also the purpose and significance that this paper lies in.Firstly, the paper reviews the current situation of industry organization research at home and abroad, which is the theory base for the market structure and market performance. In the paper the market structure of china automobile industry is omni bearing studied, the scale economy, product differentiation, barrier for entering and withdrawing and concentration degree of production are deeply demonstrated. The characteristics and causes of the market structure are revealed. Based on comparison with developed countries, the development trend of our country′s automobile industrial market structure is defined.Proceeding with the industry's market structure, re source allocation efficiency, grade of technical progress and level of market opening, the indicator system for evaluating the market performance of auto industry is abstracted. The market performance by using Borda method is analyzed with actual examples, thus concluding that compared to the developed country the gap of the market performance with our auto industry is being gradually widened.Based on deeper analysis of the auto industry organization, the paper presents a proposal of countermeasures for optimizing our auto industry organization policy which mainly include: perfect the market access regulations and strengthen market competition; restructure industry and refine the industry organization structure;... |