Based On The Source Of The Value Of Real Estate Clients Of The Business Life Cycle Study

From seller-market to buyer-market, the competition is getting fiercer, and then more and more enterprises realize that it is necessary to establish the competitive advantage from the perspective of customer value. At present, the research about the souces of customer value on real estate is just at the exploring stage. If someone want to supply superior value for customers, he should firstly make clear the basical problem that where the customer value can be mined and how the combination of value sources evolutes from one stage to another.In order to resolve the problem, the research of value source on real estate includes four parts:Firstly, this thesis reviews the concept of customer value from different perspectives;analyzes the character of dynamic on customer value, and then presents that value resources have many styles;summarizes the theory of cusromer-value's driven factors, and then lays out the specific source index about real estate.Secondly, on the basis of forefathers' research, the author presents a measurement index system of value source about real estate, including multiple dimensions and layers. Two perspectives analyze the whole frame, one is value hierarchy, and the other includes product, human resource and enterprise.Thirdly, the author analyzes how the combination of value source varies from one stage to another and proposes the regular pattern.Finally, this thesis takes Binjiang Real Estate for example, observes and studys their practice in contrast to theory research, and then summarizes a few meaningful enlightens.Based on the research conclusion, it can supply superior value for customers from three levels of product, human resource and enterprise. With the development of the life circle, the value sources change from low level to high level, from tangible elements to intangible ones, from internal elements to external ones. At last, this thesis puts forward some useful countermeasures and suggestions to mine customer value in real-estate enterprises in China.